How a luxury carmaker used Craft market intelligence to source high-calibre innovative partners and suppliers

Research and development (R&D) is key for carmakers, and seeking out potential suppliers from a growing range of new innovators, dynamic startups and specialist smaller companies is a vital component of automotive R&D. When a leading luxury carmaker’s Purchasing Risk Management and Purchasing Innovation teams wanted greater insight over new potential suppliers, they deployed Craft’s intelligence portal to gain an accurate real-time market overview.